Eyestylist Exclusive : The Japanese eyewear label has created a rimless edition in sterling silver, designed by Tsubota Masato – details in the collection are inspired by ancient Egyptian Hieroglyphics alongside Art Deco elements
After years of planning and meticulous production, TVR®OPT has revealed this month that they are unveiling their TVR®OPT Rimless Collection (TVR®536), the brand’s first ever rimless eyewear made in premium sterling silver. The collection is the result of a collaboration between TVR®OPT and Tsubota Masato, an eyewear designer who has many years’ experience designing for both Japanese and American eyewear brands. The release of the edition coincides with the 10th anniversary of the sought-after Japanese eyewear label.

“I have been seeing people wear rimless for over 40 years, and I felt it would be something interesting to bring back into the TVR®OPT Luxury collection. The idea was sparked when Onami-san spoke to me saying that he wanted something luxurious and timeless.” — Tsubota Masato, designer
The Japanese eyewear designer Tsubota Masato joined the TVR®OPT Japan team in 2012, and has been responsible for the redesign of most of the TVR®OPT collections since the beginning. With his expertise and experience, he has managed to reimagine Japanese archive pieces for modern day eyewear connoisseurs, all around the world.

As part of the rimless design concept, TVR®OPT Japan wanted to bring back a classic eyewear temple design from 2006 especially for this collection. With Tsubota Masato, who designed rimless eyewear at the time, they have developed a newly crafted design which also explores the original details, preserving the essence of the frames of that earlier time.
Masato made several adjustments to the original design, including re-detailing the temple tips with a special coloured material (Black Clear) at the end tips. This feature includes a TVR®OPT logo engraving in sterling silver, enhancing aesthetics and shifting the balance of the glasses toward the tips of the temple arms, improving overall stability.
Sterling silver has been selected for several reasons, not least its elegance and long lasting appeal. TVR®OPT has also opted to add an extra clear coating to protect the sterling silver from damage, ensuring it will shine for a long period of time.
The new designs are available in four shapes: round, orbal, octagon or square. For more details about the different features of the frames visit www.tvropt.com
On the origins of rimless glasses: rimless glasses developed from the 1900s Pince-nez designs, also known as three-piece style eyeglasses. As the Oxford Pince-nez became less practical over the years, rimless eyeglasses took their place by the 1920s as a go-to choice of eyeglasses. Luminaries like Teddy Roosevelt started wearing the Pince-nez when he became president in 1901, and he is cited as the first president to be photographed in a pair of glasses as spectacles during a period where eyeglasses were considered a remedial tool instead of a style statement. The Irish poet William Butler Yeats (1865 to 1939) also wore signature temple-less pince-nez glasses. and was famously photographed in them. In 2017, one of his pairs of pince-nez sold for EURO 10,000 at auction in Co Kilkenny.
To find out more about the new releases at TVR visit : www.tvropt.eu