Paris, France: SILMO trade fair reconfirms for live show in September – an edition designed for ‘renewal and reunion’ of the entire industry
One of the optical industry’s key annual international events – which attracts a large number of international eyewear companies and a wide selection of independent brands and creative designers including young and emerging eyewear labels, looks set to take place in September 2021 – at the Parc des Expositions Paris Nord Villepinte. The fair organisers have stated in July that ‘nearly 500 companies from 32 countries have registered for the live event.’
Last year the regular event was unable to go ahead at the Paris Nord site owing to Covid restrictions and a smaller version of the show took place in central Paris and in some locations in France in an unprecendented change to the calendar and a ‘roadshow’ format entitled “Silmo hors Les Murs”. Above: SILMO 2019 at Parc des Expositions: a memorable occasion and the 25th anniversary of Silmo D’Or Awards: pre-Covid-19
The format of the 2021 fair will follow that of previous years prior to the pandemic, with special areas such as the SILMO NEXT space and the SILMO d’Or awards and presentation event. Comfort and safety will be at the top of the organisers’ agenda, with health protocols being observed and reinforced according to the French administrative authorities, although attendees will be able to explore the trade fair freely without making an appointment in advance – in an event that promises real hope as a driver of recovery and renewal for the sector at a global level.
The SILMO fair is due to take place on 24th to 27th September 2021. Eyestylist looks forward to meeting will friends, designers and sponsors in person once again during the event. (Contact us for further details or to share your updates and previews at clodagh@eyestylist.com).
Click on the link here to register for SILMO 2021: https://en.silmoparis.com