A UK hotspot for original, fine frames
Owner/director Gerry Sondh is all for embracing unique design. His carefully curated collection of frames includes top-notch brands from around the world like Ørgreen Optics, Jacques Marie Mage and theo, and new arrival in the store from Berlin, Kuboraum. “We’re known for what we do,” he says, and that goes for the frames, the eyecare, the advice available, and the special events in-store. These are just re-starting with a MYKITA + Kuboraum showcase for December.
Since launching his shop in 2007, Sondh has found fans across the Peterborough area and further afield who know they can rely on the selection of frames, and in the current climate, buy multiple pairs. “Our work is a bit different right now. There’s less browsing, but many more bookings and bookings ahead. More people who are working from home in this area are looking for eyewear to suit several needs. They like that we are here, with a top selection of frames, and that they don’t need to travel into London to find something new.”
Asked about how he started and with which collections, Sondh talks about having lots of great “family-like” connections with favourite, long-term brands. They include a strong relationship with Ørgreen whose collection is hugely popular at the store. “I’ve been working with Ørgreen Optics for 15 years. When we opened in 2007, we sold a load of the titanium Pussycats and Vildebeests and that was just a warm-up to what has been a really excellent relationship. Over the years, we have just continued to do really, really well with the collection, the electro-colours and combinations, and the consistency of small details like small hinges and screws suits us perfectly. I appreciate this type of close relationship with our brands and the travel to HQ to spend time with the team.”
Located in a small arcade of independent shops, just off Peterborough town centre and near the historic cathedral, the Oculist team – Gerry, Rob Gilbert and Hannah Castle – promise over 1000 frames and sunglasses to choose from at any one time in the store, and take a remarkable and keen interest in new and high-quality designs. “Our analysis on returns is taken very seriously, our collections really do get put under scrutiny,” says Sondh, “and we take detailed records of any problems. By doing that we know we are selling very high-level eyewear to our customers and that satisfaction will always remain high.”
Independent brands stocked at The Oculist include FACE A FACE, Kuboraum, LINDBERG, Maui Jim, Mykita, Ørgreen Optics, Oliver Peoples, and THEO.
Westgate Arcade, Peterborough, PE1 1PY – www.theoculist.com
Eyestylist visited The Oculist in November 2021 in person. If you have a unique store and would like to get in touch to tell us more, contact us at [email protected] – The feature above was written by Clodagh Norton for Eyestylist.com – all rights reserved.