The UK trade event for the optics industry is taking place online on 23rd-24th May 2021 via an invite only platform / independent artisan labels from Italy, Switzerland, UK and USA are highlighted as part of the carefully coordinated line-up which also includes CET accredited sessions
Headlining with a catwalk show filmed in central London, designed to showcase new eyewear lines to an audience of opticians at home in the UK and further afield, the 100% Optical Online will take place over two days. The event is designed to re-connect buyers and brands and encourage opportunity for new meetings and discoveries after difficult months of shop closures and lockdown and cancellation of numerous trade shows. The fair organisers have dedicated energy and enthusiasm to the online format, and exhibitors and participants include a selection of independent labels that shine the light on innovation and design for the Spring/Summer 2021 and Autumn 21 seasons.
On Monday 17th May, 100% will premiere the “100% Optical London Fashion Show” ahead of the fair.
The 100% virtual platform will provide networking opportunities via AI powered matchmaking, meeting request scheduling, video calls and instant messaging. A one-day programme will feature editorially led content in partnership with the AOP, CET accredited sessions as well as brand spotlight videos and interviews.
Above: The independent label Erker’s 1879 from the USA are regular exhibitors at the live 100% shows in London and this year they are taking part in the upcoming online event which will allow a chance to to discover their very latest new styles. Visit the Erker’s 1879 website to preview this heritage brand’s new collections: www.erkers1879.com
The distinctive artisan qualities of the Erker’s 1879 collection are highlighted in their new Maplewood spectacles, a combination design in stainless steel with a softly shaped acetate brow line. This type of retro infused design with handmade details works beautifully through the seasons and can be worn will a variety of apparel tones – from a slick black suit to colorful separates.
Among the brands from Italy that will have products to view during 100% online is Luca Gnecchi Ruscone’s prestigious handmade label L.G.R, the ultimate purveyor of high class acetate sunglasses and glasses with beautiful lines, proportions and rich tonal sophistication produced in traditional ways in family-run workshops. www.lgrworld.com
Portrait Eyewear is a small artistic label from Italy, with a style that is experimental and individualistic. The 1984 glasses come from their Art-Fakt series inspired by retro futurism and based on minimalistic shapes, clean geometries and flat elegant colours. https://portraiteyewear.com
Gotti Switzerland’s collection are a highlight at the 100% annual event, offering versatility, variety and beautiful lightweight comfort. The Swiss brand will exhibit during the event and is one of the highlighted labels in the catwalk presentation. Gotti is a hugely successful brand in the UK, with an aesthetic and colour palette that is subtle, sophisticated and very accessible for all ages. www.gotti.ch
100% Optical Online will take place on 23rd to 24th May 2021. The two day virtual event has been designed to offer an opportunity to opticians and optometrists to reconnect and meet suppliers. Independent brands will be well represented via UK distributors and agents and include the following highlights: Ahlem, Anna-Karin Karlsson, Blake Kuwahara, Booth & Bruce, DITA, Erker’s 1879, Gotti Switzerland, Kaleos, LA Loop, Line Art (Charmant), L.G.R, NW77th, Paul Smith, Portrait Eyewear, + Thom Browne.
The 100% virtual platform will provide networking opportunities via AI powered matchmaking, meeting request scheduling, video calls and instant messaging. A one-day programme will feature editorially led content in partnership with the AOP, CET accredited sessions as well as brand spotlight videos and interviews.
A physical event is planned for 22nd to 24th January 2022 at ExCeL London. Find out more at www.100percentoptical.com