A lively “coming together”: for the optical community / independent eyewear segment represented by brands from Europe and the USA
100% Optical – the British optical fair which took place over three days in April (23rd to 25th) following a postponement from its usual slot in early Spring – has confirmed the 2022 event recorded excellent attendance following the Covid pandemic – at the ExCeL London site in East London.
Alongside education seminars, special presentations and initiatives such as its famous catwalk event and the Love Eyewear Awards – the event also offered a much needed first chance for colleagues and customers to reconnect and meet with industry colleagues.
A further highlight at 100% Optical this year – and one of the fair’s most unique and well presented opportunities for visitors with an interest in innovation and design was the chance to view work submitted for the 100% x RCA Eyewear Design Competition, held in collaboration with students at the Royal College of Art (RCA).
Above: Gotti Switzerland’s new campaign, a feature on the Swiss brand’s stand at 100%. Gotti’s success with lines like the Dimension and Perspective collections in the UK owes much to its careful fusion of technical excellence, lightweight comfort and contemporary, versatile styling
This year the students were asked to follow the theme ‘reflecting on the past to help us look at each other now and help us see into the future’. The competition was won by Maria Nava for her work “Spectral Objects”.
Representing the independents of eyewear design were creators and labels from far and wide who presented their new collections at the show. Among them were European and American designers including innovators like Gotti Switzerland, TAVAT, and Lafont Paris;
sustainable eyewear brands like Sea2see and Bird and much loved creators who have an international following including Kirk and Kirk, Erker’s 1879, Struktur, Any Di, l.a.Eyeworks, Ørgreen Optics and Morel. The next edition of 100% Optical will take place on 25 to 27 February 2023. Find out more at www.100percentoptical.com